Why blogging is an important marketing tactic that helps gain more online visibility for your business.
Just like a mail shot or social media; blogging is another form of a marketing platform that helps support business growth.
We all want more traffic through our website, correct?! We could pay for ads for ‘easiness’ but as soon as your ads stop, so will your traffic. Who wants an added cost to our businesses when something so simple and free can help drive traffic? Each time that you add an extra post on to your website is one more opportunity for you to show up in search engines.
Once you have your blog live on your website, it is important to get this out on your social media platforms. You have created interesting content that will attract your followers/connections to like and share. These posts will then be live to a completely different audience, allowing more traffic through your website. In days, weeks, months and years to come, you will continue to get traffic and leads from that blog posts that you thought your business didn’t need to even consider doing!
When writing a blog you should always consider what you are trying to gain with the traffic coming through your page. Of course, the answer is going to be that we need to turn this traffic into leads! So why not add a simple ‘call to action’ at the end of each blog, a brief overview of what you do or an offer you might have?! People will be more inclined to ‘click here’ with something that grabs their attention.
Step away from trying to use blogging as a ‘sales’ tool as this will quickly steer traffic away from your website. People are more likely to be interested in businesses that produce interesting content. Your aim is to provide a better customer experience than any other business. By blogging, you are giving your potential leads something useful that they do not need to pay for. The more you give your potential leads something for free, the more loyal they will be once they become customers. You should always try educating before selling, you will find this much more successful. Potential customers do not like pushy salespeople!
You could also have a ‘subscribe to our blogs’ whereby those that find your content interesting and helpful will enter their email address and receive your blogs first hand via a ‘Mail Shot’. This is a perfect opportunity to then add extra communications and promotions for your business. The more you can get ‘in front’ of your potential customers, the more likely you are to convert sales.
Here are some facts on how blogging helps your business –
• Businesses that publish regular content receive 8x more traffic
• Blogging helps reduce overall marketing spend by more than 60%
• Blogging helps in achieving 3x more leads
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Thank you for taking the time to read our blog, we do hope you have found this information useful… happy blogging!