Social media hacks
XCLUU. top 3: social media hacks
In today’s digital world, social media is an area that cannot be ignored any longer. But with so many social platforms to choose from, where do you start?
Well to make the most of your social presence, you don’t need to spend money on sophisticated paid campaigns or be a digital whiz. There are a few simple things you can incorporate into your strategy, which will transform your social media from a snooze fest to engaging content that your audience actually wants to read!
Here’s our top 3 social media hacks:
1. You don’t have to appear EVERYWHERE.
Choose the platforms that are right for you and the audience you want to attract. As a small business, you should be choosing quality over quantity to get the most out of your social media - we know for a fact that you simply don’t have the time to be posting to 7 different platforms!
If you already have around 7 social platforms (this could be Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Vimeo…), then ask yourself a few simple questions:
- Which one’s have the highest number of followers?
- Which platforms gain the highest level of engagement?
- Where do my enquiries come from?
Taking a look at the free analytics services on most social media platforms can help you to identify your current audience, and even give you an insight into what the general audience of that social media site is.
2. Give your content some personality… it’s not all sales, sales, sales!
The best way to engage with your audience is to give them something to read that they actually care about. If you only ever talk about your services and products, over and over again, they are soon to switch off. Try mixing your posts up a bit with the following content:
- Industry news
- Local news
- Commemorative days
- Fun but relevant days of the year
- Popular topics (Take a look at what hashtags are trending and see if you can engage with this)
3. Use your profile headers and display pictures to their full potential!
Do you have an event coming up? Or perhaps you’re running an offer at the moment? Tailoring your social media headers to promote things like this can work wonders. We love to use Canva to create graphics and headers because it provides you with a correctly sized header and lots of layout ideas for creating eye-catching designs.
With tailored headers, as soon as your audience click onto your social media pages, they will instantly see the event, product or offer that you want to sell, right at the top of your page. Frequently changing this will also help to keep your profile interesting and fresh!
So there you have it, our top 3 social media hacks! We really do believe that they are quick and simple tips that anyone can follow to have a positive impact on your digital presence.
If you struggle for the time or perhaps don’t have the inclination to follow our tips above, then some hands on help may be what you need. Until now, marketing support may not have been affordable for you, but this is where Xcluu. comes in.
We offer professional and affordable monthly marketing support for small businesses. If you’d like to find out how we can support you, get in touch today on 0330 094 0161 or email firstname.lastname@example.org.