Using email to reach your customers is an important part of a full marketing strategy. Whether you want to catch up with your current customers with a newsletter or try and get a promotional message to prospects, email can open up new conversations for your business and keep your brand front of mind - winner!
However, it’s not quite as simple as writing a couple of paragraphs and hitting send… There are many elements to consider when constructing an email communication to make sure you don’t end up in the trash… From your subject line and timing of your email, to the opening sentence and the language you use, email marketing is a skill the XCLUU. team are well practised in, meaning that when you sign up to our Marketing Manager package, you can let us handle your outbox.
How does email marketing work?
Once you’ve discussed with us the message you’d like to send out and who your audience is, the XCLUU. team will work up some creative content for your email, making sure it’s on-brand, relevant and engaging. We can input your data and set up your email ready for your approval, and then when you’re happy with it, we fire it off to your audience!
We are aiming high when we put your communications together - we push for good open rates, loads of click throughs, and the gold of an email campaign - conversions! It’s important that your data is good first of all, ie. we want to make sure we are sending your email to people that still want to hear from you. We will also go through segmenting your data, to make sure we are sending the right message to the right people - we want to get it bang on!
If you want to know more about email marketing or fancy a chat about our packages, give us a call on 0330 094 0161, chat to us live, or email us at firstname.lastname@example.org.